Anyone who has been in the printing industry knows how difficult it is to achieve and maintain great color. You need a good color management strategy to do that.
Today, customers constantly demand higher quality and more consistency from their print suppliers. That makes color management a critical piece of any successful print business.
What’s Involved in Color Management?
Color management processes, tools, and workflows vary from company to company. But they are all designed to bring out the best in each graphic, substrate, and printing device.
We need to calibrate printers, presses, and monitors to achieve an expected result. It’s important to streamline repress workflows. Pass / fail metrics are put in place to verify jobs before they go to press.
These steps optimize performance and accuracy when implemented, but they don’t control the effects of time. Running jobs, performing maintenance, and even the weather will impact printed color. But accuracy is a consistent customer expectation.
Process Control Is Part Of The Strategy
Industry leaders control their processes and produce the same high-quality color with consistency over time. They take both color management and profitability to a whole new level.
Not only do they calibrate their equipment and streamline their workflows, they collect performance data over time to decode printer behavior. This enables them to address issues quickly and effectively and achieve superior performance day after day. These pros can anticipate issues before they start and cut crippling color surprises off at the pass.
Accuracy and efficiency are critical to thriving in this industry because high performance is a customer expectation. While color management practices vary between companies, you can maintain peak performance when you apply a process control to any color management system. It’s what separates the best from the rest.
Being right once is good. Printing the right color the first time every time is how 21st century pros blow the competition away. They get in the driver’s seat, turn on process control, and leave the past in the dust. Where are you sitting?
Contact us for a demonstration of our SpotOn Color verification software!